Learn about the the importance of branding to further your artistic career goals.
In this hour virtual presentation, we are joined by two of Daemen’s top communications leaders, Christina Francis & Emily Burns Perryman. Combining their knowledge of the arts, marketing, entrepreneurship, and arts leadership, Christina and Emily will share the importance of branding to help reach your goals as an independent artist.
Learn, too, about the branding process Book Arts went through in creating an organizational identity to better align with our mission and connect with our audiences. Time for questions will be allotted after the presentation.
Any questions please email [email protected]
Find out more about the Book Arts & Daemen College Collaboration.
above painting & photography by Christine Francis
Christy is Research and Creative Director for Daemen College. She is an adjunct instructor for University at Buffalo’s MA in Arts Management and an adjunct instructor for Daemen College’s undergraduate course ‘Entrepreneurship in Action.’
In addition to her work with Daemen, Christy is the co-founder of Fresh Batch Insights, specializing in qualitative market research for organizations across a variety of industries. Her work is the foundation for compelling marketing, branding, and product development.
Christy is an illustrator and photographer. She owns and operates Avery & Harlow, an online art business named for her twin daughters.
She holds a BS in Business Administration, Concentration in Finance, and an MBA from University at Buffalo. Christy sits on the board of Massachusetts Avenue Project, a nonprofit urban farm on Buffalo’s West Side.
Emily Burns Perryman
Emily has 18 years of experience executing community relations, corporate communications, marketing, media relations, PR, government relations, and digital strategy.
While working within the corporate U.S. headquartered PR departments of global beauty and fashion companies Avon Products, Inc., Christian Dior Couture, Giorgio Armani, and Jones Apparel Group, Emily oversaw strategic PR initiatives and events for the women’s apparel, accessories, footwear and beauty markets. In her last position in NYC as Corporate Communications Manager for ID Media, digital media agency/member of IPG’s global media arm, Mediabrands, Emily provided communications, PR and media relations support for the agency’s DRTV, online and emerging media channel services.
After 10 years in the city, in 2008 Emily relocated back to her hometown of Buffalo, NY. She currently serves as Vice President, Institutional Advancement at Daemen College. She is also a social change activist and helped co-found Unite by Night, a local nonprofit focused on diversity and inclusion. Emily is also a Board member of the National Federation for Just Communities of WNY (NFJCWNY) and the WNY Women’s Foundation.
Emily attended the SUNY Fashion Institute of Technology in NYC and obtained a B.A. in Advertising and Marketing Communications. She also completed a MA, Social and Public Policy with Empire State College.